Privacy Policy

1. Who we are

“Tru Performance”, “we”, “us” and “our” mean Tru Performance, a company with its US office at 600 N Broad Street, Suite 5 #3151, Middletown, DE 19709, together with its affiliates, including Truperformance Pvt. Ltd. (Konark Alpha, Office No. 1101/B, 11th Floor, Kharadi, Pune 411014, India) and our office in Dubai (Office 205, The Dome Tower, Cluster N, Jumeirah Lake Towers, Dubai, UAE).

We provide B2B services across revenue and demand generation, digital experience and technology, business operations, and AI and automation.

Our two roles

When we decide why and how personal information is used (for example, running the Site, answering inquiries, marketing our services and recruiting), we are the business or “controller” responsible for that information. This Privacy Policy covers those activities.

When we process personal information on behalf of our clients (for example, when we run a client’s marketing systems, provide customer support, revenue cycle management, legal process outsourcing, staffing, finance and accounting, or IT support services), we act as a “service provider” or “processor”. In those cases we handle the information under our agreement with the client, and the client’s privacy notice governs it. Where those services involve protected health information, we handle it under a business associate agreement with the client. If you have questions about information we process for one of our clients, please contact that client directly.

2. Information we collect

Information you give us

Contact and inquiry forms: full name, email address, phone number (with country code), company name and the details you include in your message.

Newsletter and marketing preferences: your email address and whether you have opted in to updates.

Communications: the content of emails, calls, video meetings and chat messages you exchange with us, and your preferences and feedback.

Job applications: your name, contact details, CV or resume, work history, education, skills, location, links you share (such as a LinkedIn profile), and any other information you choose to include. If you are hired, we will give you a separate employee privacy notice.

Events and downloads: information you provide to register for a webinar or event, or to download a guide, e-book or framework.

Information we collect automatically

When you use the Site, we and our service providers collect information through cookies, pixels, tags and similar technologies, including:

Device and connection data: IP address, browser type and version, operating system, device type, language settings and approximate location derived from your IP address.

Usage data: pages viewed, links clicked, time spent on pages, referring and exit pages, search terms that brought you to the Site, and the date and time of each visit.

Interaction data: mouse movements, scrolls and clicks recorded by session analytics tools, used to understand how visitors use our pages.

Advertising data: identifiers used to measure the performance of our ads and to show our ads to people who have visited the Site.

See Section 6 for the specific technologies we use and how to control them.

Information from other sources

Business data and visitor identification providers: we use tools that match visits to the Site with publicly available or licensed business information, which may identify the company you work for and, in some cases, your name, job title and business contact details.

Professional networks and advertising platforms: information such as your job title, company and engagement with our posts or ads on platforms like LinkedIn.

Public sources: business information that is publicly available, such as company websites and professional profiles.

Referrals and partners: information provided by a colleague, client or partner who refers you to us.

We do not intentionally collect sensitive personal information (such as health information, government identifiers, precise geolocation, or information about racial or ethnic origin, religion or sexual orientation) through the Site. Please do not send us sensitive information through our contact forms.

3. How we use personal information

We use personal information to:

• Respond to your inquiries, prepare proposals and provide the services you request.
• Operate, maintain, secure and improve the Site, including detecting and preventing spam, fraud and abuse.
• Understand how visitors use the Site and measure the performance of our content and campaigns.
• Send newsletters, insights and information about our services, events and resources, where permitted by law and in line with your preferences.
• Show relevant ads for our services on third-party platforms and measure their effectiveness.
• Identify the businesses that visit the Site so that we can follow up with relevant information.
• Recruit, assess and communicate with job applicants.
• Manage our relationships with clients, partners and vendors.
• Comply with legal obligations, enforce our terms, and establish, exercise or defend legal claims.

We do not use personal information for automated decision-making that produces legal or similarly significant effects about you.

4. How we share personal information

We share personal information only as described below.

Affiliates: with Tru Performance entities in the United States, India and the United Arab Emirates, which deliver services, run marketing and support our operations.

Service providers: with vendors that process information on our behalf under contracts that limit how they use it. These include providers of website hosting and content management, security and content delivery (Cloudflare), customer relationship management and email (HubSpot), analytics and tag management (Google Analytics and Google Tag Manager), session analytics (Microsoft Clarity), spam protection (Google reCAPTCHA), business visitor identification and sales intelligence (Leadfeeder and Apollo.io), and communication, scheduling and file-sharing tools.

Advertising partners: with Google (Google Ads) and LinkedIn (LinkedIn Insight Tag), which use cookies and similar technologies to measure ad performance and to show our ads to people who have visited the Site. Under some US state privacy laws, this may be considered “sharing” for cross-context behavioral advertising or a “sale”. See Section 7 and our California Privacy Notice for how to opt out.

Professional advisers: with lawyers, accountants, auditors and insurers, where needed.

Legal and safety reasons: with courts, regulators, law enforcement or other parties where we believe disclosure is required by law, or necessary to protect the rights, property or safety of Tru Performance, our clients, our people or others.

Business transfers: with a buyer, investor or successor in connection with a merger, acquisition, financing, reorganization or sale of all or part of our business, subject to appropriate confidentiality protections.

With your consent: for any other purpose you agree to.

Mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. International transfers

We are headquartered in the United States and operate delivery centers in India and the United Arab Emirates. Personal information may be transferred to, stored in and accessed from these countries and other countries where our service providers operate. Data protection laws in these countries may differ from the laws where you live.

When we transfer personal information from the EEA, the United Kingdom or Switzerland, we use appropriate safeguards, such as the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum. See our GDPR Notice for details.

6. Cookies and similar technologies

We use cookies, pixels, tags and similar technologies to run the Site, understand how it is used, and support our marketing. The table below describes the main categories and providers.

Cookie names and lifetimes change as providers update their tools.

Your choices.

Cookie settings: where required by law (for example, for visitors from the EEA and the UK), we ask for your consent before setting non-essential cookies, and you can change your choices at any time through the cookie settings link in the Site footer.

Browser controls: most browsers let you block or delete cookies. Blocking strictly necessary cookies may stop parts of the Site from working.

Global Privacy Control (GPC): we treat a GPC signal from your browser as a request to opt out of the sale or sharing of your personal information for the browser you are using.

Do Not Track: there is no common standard for browser “Do Not Track” signals, so we do not respond to them. We do honor GPC as described above.

Provider opt-outs: you can also use the Google Analytics opt-out browser add-on, Google Ads settings and LinkedIn ad settings.

7. Your choices and rights

Marketing emails: you can unsubscribe at any time using the link in any marketing email or by contacting us. We may still send you non-marketing messages, such as replies to your inquiries.

Opt out of sale or sharing: you can opt out of the use of your information for targeted advertising and similar activities by using the “Do Not Sell or Share My Personal Information” link in the Site footer, by enabling GPC, or by contacting us.

Access, correction, deletion and other rights: depending on where you live, you may have the right to request access to, correction of, deletion of, or a copy of your personal information, and to object to or restrict certain processing. See our GDPR Notice and California Privacy Notice, or contact us using the details below.

We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before acting on a request.

8. How long we keep personal information

We keep personal information only for as long as we need it for the purposes described in this policy, including to meet legal, accounting and reporting requirements. As a general guide:

When we no longer need personal information, we delete it or de-identify it.

9. How we protect personal information

We use administrative, technical and organizational measures designed to protect personal information, including access controls, encryption in transit, vendor due diligence and staff training. Our approach to information security is described in our Information Security (ISMS) Policy. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Children’s privacy

The Site and our services are intended for businesses and professionals. They are not directed to anyone under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Links to other websites

The Site contains links to third-party websites and platforms, such as LinkedIn. We are not responsible for their privacy practices, and we encourage you to read their privacy notices.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page. If we make material changes, we will provide additional notice, such as a notice on the Site or an email to subscribers.

13. Contact us

For questions about this Privacy Policy or to exercise your rights, contact us at:

Email: sales@truperformance.us

Phone: +1 631-366-7600

Mail: Tru Performance, 600 N Broad Street, Suite 5 #3151, Middletown, DE 19709, USA