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  • What we do

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    Revenue & Demand

    Build qualified pipeline across Paid Media, SEO/AEO/GEO, Lifecycle Marketing & RevOps.

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    Build and connect the Web, MarTech and Data systems behind the customer experience.

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    Staff and run critical business functions with specialist teams and shared ownership.

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    Identify where AI fits, then build and run Agents, Automations, Applications and Platforms around real workflows.

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    ConvergeOSTM

    One operating model keeping Marketing, Technology, Operations and AI accountable to a shared outcome and delivery cadence.

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    Demand acceleration
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    Featured

    Building a Revenue Operations (RevOps) Engine: The Key to Sustainable Business Growth

    RevOps & Marketing Automation

    Building a Revenue Operations (RevOps) Engine: The Key to Sustainable Business Growth

    Is your company’s revenue growth feeling chaotic? Are your sales, marketing, and customer success…

    Read the blog go to page
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    3 Audience Targeting Tips to Outsmart Your PPC Competition

    PPC & Paid Media

    3 Audience Targeting Tips to Outsmart Your PPC Competition

    You might be happy with your current PPC campaign performance but it can be…

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    Web platforms & experience
    Marketing technology architecture
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    Featured

    How To Improve Website Loading Speed: Boost User Experience And SEO Performance 

    Website Performance & CRO

    How To Improve Website Loading Speed: Boost User Experience And SEO Performance 

    Imagine this: you land on a website and wait…and wait…for the page to load.…

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    Featured

    AI-Powered Marketing Operations: The 2026 Operating Model for B2B Growth Teams

    AI Marketing Operations

    AI-Powered Marketing Operations: The 2026 Operating Model for B2B Growth Teams

    What is AI-powered marketing operations? AI-powered marketing operations is the discipline of redesigning a…

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    Demand Generation & Paid Media · 9 min read ABM for Mid-Market SaaS: A Practical Implementation Guide
    Account-based marketing at mid-market scale means a short, sales-approved list of named…
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  • Capabilities
    Revenue & Demand
    WHAT WE COVER
    Demand acceleration
    Organic discoverability
    Pipeline & retention
    Digital Experience & Technology
    WHAT WE COVER
    Web platforms & experience
    Marketing technology architecture
    Data, analytics & reporting
    Business Operations
    WHAT WE COVER
    Customer experience & support
    Healthcare RCM
    Legal Process Outsourcing
    Talent Solutions & Staffing
    Finance & Accounting
    IT & Technical Support
    E-Commerce & Retail Ops
    AI & Innovation
    WHAT WE COVER
    Agentic AI
    Generative AI
    Enterprise automation
    HOW WE RUN IT
    ConvergeOSTM
    One operating model keeping Marketing, Technology, Operations and AI accountable to a shared outcome and delivery cadence.
  • Work
  • Presence

    About Us

    Who we are, how we work and what brings our capabilities together.

    Careers

    Take on meaningful global client work while developing your craft.

  • Resources
    Blogs

    Analysis and practical guidance across Growth, Technology, Operations and AI.

    News & PR

    Company News, Partnerships and Announcements.

    Newsletters

    A regular read on Growth, Operations and Applied AI. .

    Downloads

    Guides, E-books and Frameworks built to be useful.

    featured

    Demand Generation & Paid Media · 9 min read

    ABM for Mid-Market SaaS: A Practical Implementation Guide

    Account-based marketing at mid-market scale means a short, sales-approved list of named…

  • RevOps & Marketing Automation Building a Revenue Operations (RevOps) Engine: The Key to Sustainable Business Growth

    Is your company’s revenue growth feeling chaotic? Are your sales, marketing, and customer success…

    Read the blog
    PPC & Paid Media 3 Audience Targeting Tips to Outsmart Your PPC Competition

    You might be happy with your current PPC campaign performance but it can be…

    Read the blog
    Website Performance & CRO How To Improve Website Loading Speed: Boost User Experience And SEO Performance 

    Imagine this: you land on a website and wait…and wait…for the page to load.…

    Read the blog
    AI Marketing Operations AI-Powered Marketing Operations: The 2026 Operating Model for B2B Growth Teams

    What is AI-powered marketing operations? AI-powered marketing operations is the discipline of redesigning a…

    Read the blog
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Tru Performance Information Security Management System Policy (ISMS Policy)

Effective Date: 2 November 2026 • Version: 1.0

This Information Security Management System (ISMS) Policy outlines Tru Performance’s commitment to information security, privacy and compliance standards — and how we protect our information assets from all threats, whether internal or external, deliberate or accidental.

It reflects our obligations under applicable data protection laws, including the CCPA and GDPR, across the digital marketing, IT development and BPO services we provide to clients worldwide.

Jump to a section

  1. 1. Purpose
  2. 2. Scope
  3. 3. Information Security Objectives
  4. 4. Policy Framework
  5. 5. Responsibilities
  6. 6. Legal Compliance and Audits
  7. 7. International Data Transfers
  8. 8. Dispute Resolution
  9. 9. Records Retention and Training Records
  10. 10. Definitions
  11. 11. Data Subjects Rights
  12. 12. Updates to Legal Requirements
  13. 13. Data Breach Notification
  14. 14. Review and Evaluation
Jump to a section
  1. 1. Purpose
  2. 2. Scope
  3. 3. Information Security Objectives
  4. 4. Policy Framework
  5. 5. Responsibilities
  6. 6. Legal Compliance and Audits
  7. 7. International Data Transfers
  8. 8. Dispute Resolution
  9. 9. Records Retention and Training Records
  10. 10. Definitions
  11. 11. Data Subjects Rights
  12. 12. Updates to Legal Requirements
  13. 13. Data Breach Notification
  14. 14. Review and Evaluation

1. Purpose

The purpose of this Information Security Management System (ISMS) Policy is to protect the information assets of Tru Performance from all threats, whether internal or external, deliberate or accidental, to ensure business continuity, minimize business risk, and maximize return on investments and business opportunities.

2. Scope

This policy applies to all employees, contractors, and third-party users of information systems and services within Tru Performance. It encompasses all aspects of information security related to the digital marketing, IT development, and BPO services provided to our clients, especially those based in North America and India.

It also encompasses all data processing activities, including those involving personal data of individuals in jurisdictions governed by CCPA and GDPR, irrespective of where the data is processed.

3. Information Security Objectives

Confidentiality

Ensuring that information is accessible only to those authorized to have access.

Integrity

Safeguarding the accuracy and completeness of information and processing methods.

Availability

Ensuring that authorized users have access to information and associated assets when required.

Privacy

Protecting personal data in compliance with applicable data protection laws and ensuring individuals’ privacy rights are respected.

4. Policy Framework

Risk Management

Regularly assess risks to the company’s information assets and implement appropriate measures to mitigate identified risks.

Employee Training and Awareness

All employees will receive regular training on information security and its importance.

Access Control

Access to information will be controlled on the basis of business and security requirements.

Incident Management

Information security incidents will be reported and investigated to prevent recurrence.

Compliance

Compliance with legal, statutory, regulatory, and contractual requirements will be ensured.

Data Protection

Implement measures for data minimization, purpose limitation, and uphold data subject rights such as access, rectification, and erasure.

Third-Party Management

Conduct risk assessments for third-party service providers and establish data processing agreements to ensure compliance with data protection obligations.

5. Responsibilities

Management Commitment

Senior management is committed to supporting ISMS initiatives to improve the overall security posture of Tru Performance.

Employee Responsibility

All employees are responsible for adhering to the ISMS policy in their day-to-day operations.

ISMS Team

An ISMS team shall be responsible for implementing, maintaining, and improving information security.

6. Legal Compliance and Audits

  • Tru Performance is committed to complying with all applicable legal, statutory, and regulatory requirements related to information security.
  • The company is willing to undergo periodic audits to demonstrate compliance and meet the information security obligations outlined in client contracts.

7. International Data Transfers

Tru Performance will ensure compliance with international data transfer regulations when handling client data across borders. The company will implement appropriate measures such as Standard Contractual Clauses (SCCs) or Binding Corporate Rules (BCRs), to protect the privacy and security of client data in accordance with relevant laws and agreements.

8. Dispute Resolution

Dispute resolution mechanisms related to information security matters will be established, clarifying how disputes will be resolved between Tru Performance and its clients.

9. Records Retention and Training Records

Tru Performance will maintain comprehensive records related to information security incidents, risk assessments, and compliance activities to meet potential legal and regulatory requirements. Tru Performance will maintain records of employee training on information security, useful for demonstrating compliance during audits or legal inquiries.

10. Definitions

Key terms used in this policy include:

  • Information Assets: Any data, system, or process valuable to the organization.
  • Security Incident: A breach or potential breach of confidentiality, integrity, or availability of data.
  • Authorized Users: Individuals granted access to systems based on defined roles.
  • Personal Data: Any information relating to an identified or identifiable natural person.
  • Processing: Any operation performed on personal data, including collection, use, disclosure, or deletion.
  • Data Subject: An individual whose personal data is processed.
  • Controller/Processor: Roles defined under GDPR for entities that determine the purpose and means of processing or process data on behalf of another party.

11. Data Subjects Rights

Tru Performance acknowledges and upholds the rights of data subjects under applicable data protection laws, including:

  • Right to Access
  • Right to Rectification
  • Right to Erasure
  • Right to Restrict Processing
  • Right to Data Portability
  • Right to Object
  • Right not to be subject to automated decision-making, including profiling

Data subject requests will be addressed in a timely and lawful manner, and processes will be established to verify identities and document responses.

12. Updates to Legal Requirements

Tru Performance will monitor and assess changes to legal and regulatory requirements related to information security and data protection. The teams responsible will evaluate implications and update the ISMS policy as needed.

13. Data Breach Notification

In the event of a data breach, Tru Performance will follow breach notification procedures in accordance with applicable laws. Affected data subjects and regulatory bodies will be notified within the timelines stipulated under the applicable laws.

14. Review and Evaluation

This policy will be reviewed annually or following significant changes to the organization or the risk environment, to ensure its continuing suitability, adequacy, and effectiveness.

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600 N Broad Street Suite 5 #3151 Middletown, DE – 19709.

Ph : (+1) 631-366-7600
Ph : (+1) 631-490-4488

Dubai

Jumeirah Lake tower, Cluster N, Building name —The Dome Tower, Office no 205.

Ph : (+1) 631-366-7600
Ph : (+1) 631-490-4488

India

Konark Alpha, Office No. 1101/B,

11th Floor, Kharadi, Pune 411014.

Ph : (+1) 631-366-7600
Ph : (+1) 631-490-4488

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©2026 Tru Performance.
All rights reserved.