Table of Content Introduction What is Geo-Targeting? Different ways to Use Geo-Targeting to Increase Conversions Optimizing your Website with Geo-targeting to Increase Conversions Conclusion Introduction 80% of customers claim that the experience a company delivers to them is just as valuable as the products/services that it offers. Customers expect highly relevant content and ads to engage and… Continue reading How To Use Geo-Targeting To Increase Conversions
Getting right to the point, there is no magic bullet when it comes to finding the right Ads platform and strategy for your B2B marketing campaign. B2B businesses are not the same which means what will work for one company may not necessarily work for another. Additionally, advertising works differently across industries. However, understanding what your options… Continue reading How To Choose The Right Ads Platform & Strategy (Campaigns) For B2b Marketing
Table of Content Introduction Why CTR Matters for PPC Campaigns Quality Score and AD Rank What PPC CTR should you Target? Conclusion Introduction CTR or click-through rate is the ratio of the number of people who click on an Ad (clicks) to the number of people who saw the ad (impressions) expressed as a percentage. As such,… Continue reading Click-Through Rate: The Science Behind PPC Ads
Table of Content What is Remarketing? How does Adwords Remarketing work? Sum-up What is Remarketing? Remarketing or Adwords Remarketing or retargeting is an ingenious and cost-effective way to connect with website visitors that haven’t made a direct inquiry or purchase. It allows the marketer to target audiences that previously visited their website by positioning targeted Ads to… Continue reading How Remarketing Work In Adwords
Every business wants to invest rightly, they won’t invest in aspects that don’t bring returns. This can hurt a business’s bottom line. It’s true that Google Adwords is an effective marketing tool. But, it is also expensive. Not to mention, very competitive too. Making Google Adwords profitable isn’t that easy. However, the following Adwords hacks… Continue reading Google Adwords Hacks to Double Your ROI
From the beginning of our partnership, we were a young company creating a new category for data visibility, security and protection. And, it’s not always easy to work with startups like ours that face a multitude of challenges. But they took our challenges with focus, expertise, and relentless dedication – and helped us grow all the way through acquisition in just a few short years. I can confidently say we would not be where we are today without them. They’re also a joy to work with – always on – and staying several steps ahead!
“We have partnered with Tru Performance to run digital marketing projects in various English, Spanish and German speaking countries. It is beautiful to work with them. We appreciated in particular their great service, seamless integration of their work into our projects, technical expertise and their innovative approaches to solve customer’s marketing problems. Highly recommended.”
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