Inbound marketing campaigns can be daunting to plan, run and manage. But with careful planning, you can turn your campaigns into a manageable task. Below is an inbound marketing guide that you can use when planning specific campaigns or to map out your marketing strategy. Table of Content 1. Identify your Audience 2. Set Smartgoals 3. Choose… Continue reading Inbound Marketing Campaign Guide For Marketer
Inbound marketing focusses on positively impacting people and businesses by offering a positive experience. A key component of a successful inbound marketing campaign is the measurement. Inbound marketing metrics are important because they tell you everything you need to know about prospects’ purchase decisions throughout the customer journey. With metrics, You can: • Identify what’s working or… Continue reading Imperative Metrics For Measuring Inbound Marketing Efforts
According to HubSpot’s Demand Generation Benchmarks Report, in 2015, about 80% of companies that did not meet their revenue targets attracted 10,000 visitors or less to their website. On the other hand, companies that attracted more than 10,000 visitors to their website, surpassed their revenue targets. The conclusion here is that having an online presence… Continue reading B2B Online Marketing: 5 Ways To Increase Your Online Presence
Lead generation is a key activity for all companies. It encompasses the process of attracting and converting prospects or strangers into customers. In this lead generation process, credibility is an essential ingredient. In other words, what makes a stranger or someone that shows interest in your product or service, decide that you are perfect for… Continue reading 2020 Trends for Establishing Credibility with Inbound Marketing
The traditional marketer’s toolkit has been losing its edge over the years. Today, most marketers prefer using an Inbound Marketing Strategy over an Outbound Strategy for several reasons but primarily because the buyer journey has evolved. Inundated by mass advertising and brand messages several times a day, buyers have become adept at ignoring content that… Continue reading 10 Most Effective Inbound Marketing Strategies to Grow Your Business
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