How To Choose The Right Ads Platform & Strategy (Campaigns) For B2b Marketing

Getting right to the point, there is no magic bullet when it comes to finding the right Ads platform and strategy for your B2B marketing campaign. B2B businesses are not the same which means what will work for one company may not necessarily work for another. Additionally, advertising works differently across industries. However, understanding what your options… Continue reading How To Choose The Right Ads Platform & Strategy (Campaigns) For B2b Marketing

Outsource B2B Marketing: Key Benefits

Almost half of all B2B companies combine in-house marketing solutions with outsourced ones. A hands-on approach in business has its benefits. For example, such an approach is useful for companies that have a culture that is dependent on privacy. When department heads are nervous about sharing business information, it may be more appropriate to hire in-house professionals.… Continue reading Outsource B2B Marketing: Key Benefits

B2B Marketing: Having Crm Is Not Enough, Importance Of Marketing Automation Platform

It is quite obvious that your customer’s journey and customer behavior changed. What matters now is how you are going to react as a digital business. Will you take a stand and keep delivering to your customers through new digital channels? Or will you hesitate to take action and see how your market share declines… Continue reading B2B Marketing: Having Crm Is Not Enough, Importance Of Marketing Automation Platform

B2B Marketing: Getting Started With Email Automation

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The painful truth for a lot of marketers is that leads do not always convert into sales. In fact, Brian Carroll, in his book ‘Lead Generation for the Complex Sale’ (2006) states that 80% of leads don’t convert into sales. Fast forward to 2018, and the situation still looks dire. LeadForesnsics states that in 2018, 50% of… Continue reading B2B Marketing: Getting Started With Email Automation