Every few years, a technology emerges that sparks all-round development. The printing press spread knowledge everywhere. Electricity illuminated the whole world. The airplane brought the world closer, and the computer changed humanity forever. Currently, we are amidst another technological advancement called Artificial Intelligence (AI). From data analysis for sporting teams to healthy sperm selection for In-Vitro Fertilization (IVF), AI-driven insights are changing the world for the better. So, why should SEO strategies be any different? Semrush is leading the front in AI-driven insights.
How AI-Driven can Help in SEO?
AI-based Topic Research & Content Idea
Research is hard, and creating fresh content ideas is even harder. But with AI, you can do this all in a matter of minutes. There are multiple chatbots like Gemini and ChatGPT that are excellent aids in researching varied topics. They can also develop content ideas and strategies that you can use for your SEO.
For example, if your product is clothes, you simply have to provide information on your product and ask the chatbot to create content ideas that you can use for its SEO. From trending blog topics to social media posts and video ideas, these chatbots are more than capable of doing research and creating content ideas.
Keyword Research
Keywords are one of the most important, if not the most, important part of SEO. Keywords are the words people use when they are looking for a particular brand, product, service, or information. They are the best way to get a user to the website, product, or service they are looking for.
Semrush, which is already one of the best keyword databases in the world, has now created an AI-powered tool called the Keyword Magic Tool. This tool is the perfect amalgamation of AI that runs on large language-powered algorithms and databases. So, the domain’s core topic and the target topic’s thematic relevance are evaluated by the AI to ensure they are in alignment with each other.
With the AI-powered Keyword Magic Tool, you will get more personalized insights into your domain and keywords. You will also get predictions on how well your keywords might perform.
Here’s what the tool showcases:
- Topical Authority—This shows which topic your domain is better on, giving you an opportunity to rank high on that particular topic.
- Potential Ranking – You can know which keywords are ranking where currently, and what the ranking can be in the future with the right strategy.
- Domain Competitive Power – Know where your domain stands in comparison to your competitor and use this insight to overtake them.
- Personal Keyword Difficulty (PKD) – Target domain-specific keywords with Personal Keyword Difficulty. Know the competitive analysis of specific keywords for better SEO.
Speed is another advantage you get with the Keyword Magic Tool. Most SEOs and marketers are forced to tell clients to be patient with the results and not expect overnight success in the campaigns, and this is true because not all SEOs and marketers are currently using AI-driven market insights to make their strategies. But with the Keyword Magic Tool, you can get relevant keywords assessed through keyword difficulty (KD) and PKD, which you can immediately start using. You will see results faster.
This is possible through personalized keyword research. The Keyword Magic tool quickly generates keywords and points out which keywords stand a better chance to rank effectively.
Optimize Content
Optimizing content during a campaign is an important part of SEO strategy. More than 50% of the SEOs and marketers believe this and have claimed to see an uptick in performance and engagement after optimizing content. Therefore, AI-driven market insights can be used for content optimization for better performance and engagement. An AI tool can analyze content to pinpoint which content is performing poorly and what optimizations to make for that content to perform better.
Optimization will involve:
- Researching to find and use the relevant keywords.
- Meta description, header, and title updations.
- Modifying existing content to match search objectives.
Semrush has AI solutions for content optimization as well. Copilot identifies content that has dipped in performance and makes suggestions to update and optimize this content.
Semrush also has an AI-powered SEO Writing Assistant. This program judges the quality of your content for originality, tonality, readability, and SEO-friendliness, and provides suggestions and recommendations for optimization of the content.
Back-link Analysis
There are many websites that have a good ranking and succeed on many parameters set by Google. Such websites are considered trustworthy by Google. Therefore, getting a backlink from such websites to your content transfers some of Google’s trust to your website as well. Their linking is like a recommendation that says your website and content is just as trustworthy and high quality as theirs.
AI-driven insights can now help you know when your website has lost good backlinks and help you spot backlinking opportunities. Semrush’s Copilot is AI-powered so it also gives you access to a separate backlink tool that lists out the lost backlinks for your analysis. The tool also provides options for the lost backlinks to compensate for the loss. But that is not all. The tool goes further and allows you to compare your backlinking campaigns with your competitors. This empowers you with the right data, so you can get your campaigns going.
Enhance Internal Linking
Internal linking is another aspect of good SEO practices that can boost your ranking and website’s SEO health. Internal links are links to other pages on your website. Say your website has blogs on investments, and in one blog, there is information on how to save tax. But you also have another blog dedicated to the how to save tax topic. So, now, you have to link the full article to the small section on how to save tax. This way, you provide audiences with good information, and keep them on your website longer. Search engines love this!
All search engines, especially Google, can then read your content better with internal links and understand the site map and architecture of your website better. More advanced AI like ChatGPT 4 has the best AI-driven insight and can help you spot internal linking opportunities. It reads all your data and gives suggestions on what internal links to create. Complete this task ASAP, and see your ranking soar!
Schema Markup
Schema markup is code and many SEOs and marketers are not confident about this owing to how complicated schema markups can be. But this is important as Google and other search engines read this code to identify and categorize your website and its content. A good schema markup will tell the search engine to display your content better, go beyond the text displays, and make it more prominent on the search engine result page.
AI-driven market insights have showcased the need for this and today, there are AI tools that write codes too. For example, Jasper’s FAQ Schema Generator generates schema markup code for your website which you can add to the backend through your content management system or HTML. Your website’s ranking and display will see a significant improvement.
AI-driven insights are changing SEO for the better, and those not using AI to their advantage might get left behind because you can be sure your competitor is using AI. To truly leverage AI and Semrush’s roster of AI-powered tools, contact Tru Performance. We have been working with AI for a long time and have integrated them into many of our services. We leverage AI to deliver our clients the best results.
