6Sense is empowering sales and marketing teams.

From Data to Action : 6sense is Empowering Sales and Marketing Teams.

Account Based Marketing ensures that the marketing and sales teams work together to target the right accounts and convert them into valuable customers. 

ABM is a focused approach to B2B sales that involves marketers and sales teams collaborating to identify the best-fit accounts and personalize their buying journeys. 6sense is one of the most powerful tools to help B2B marketers win with this strategy. 

This blog will explore the performance perspective, implementation, and ABM strategy work behind 6sense.

Performance of 6sense:

6sense helps businesses find leads with the highest potential for conversion. It is designed to help marketers and potential customers avoid misleading sales journeys. The platform gathers information and identifies anonymous target accounts, analyzes their buying behavior, and predicts their position on the buying journey. This information enables teams to design personalized engagement strategies to close deals via multi-channel campaigns, including websites, chatbots, emails, and ads.   

Using 6sense’s intent signal feature, marketers can also receive suggestions on the best time to engage with each lead proactively. 6sense intent forecasts a 40% increase in revenue growth, a 35% increase in average deal value, a 20% improvement in opportunity conversion rate, and a 20% reduction in deal cycle time for clients.   

Implementation of 6sense: 

Implementing 6sense is a straightforward process that can be completed quickly. The platform is cloud-based, negating the need for extensive IT support.  

1. The first step is to define the target accounts and the data sources to be used to collect the necessary information. Once the data is collected, the platform uses artificial intelligence (AI) and machine learning (ML) algorithms to analyze it and create a predictive model of the ideal customer profile.   
2. Upon completion of the predictive model, the next step is to create account segments based on the data. These segments can be used to personalize marketing and sales messages for each account, ensuring that the messages are relevant and engaging.  
3. After creating the segments, it’s time to develop a strategy for engaging with each account. This involves creating personalized content and messages tailored to each account’s needs and interests.   

ABM Strategy with 6sense:

   6sense is a powerful tool for implementing an ABM strategy. ABM is a targeted strategy for B2B marketing that involves creating personalized messages and content for each account. It focuses on building relationships with the right accounts and nurturing them through the buying journey.    

Here are some of the ways that 6sense can help with ABM strategy work:   

1. Identify High-Value Accounts: 6sense’s predictive model can help identify accounts with the highest potential for conversion. This ensures that marketing and sales efforts focus on the accounts most likely to become valuable customers.   
2. Personalize Messages: Once the high-value accounts have been identified, marketers can use 6sense to personalize messages and content for each account. This ensures that the messages are relevant and engaging, increasing the likelihood of a conversion.   
3. Multi-Channel Engagement: 6sense enables marketers to engage with potential customers across multiple channels, including email, chatbots, and social media. This ensures that the messages are delivered in the most effective way possible.   
4. Real-Time Insights: 6sense provides real-time insights into account engagement and buying behavior. This enables marketers to adjust their strategies and messages, ensuring they always deliver the right message at the right time.   

 

 

6sense is a powerful platform that benefits businesses looking to optimize their account-based marketing (ABM) strategy. Here are the key benefits of using 6sense:  

1. Increased revenue: One of the main benefits of using 6sense is increased revenue. The platform allows businesses to identify and target the most promising leads with personalized messages and strategies. By focusing on these high-potential leads, businesses can heighten their chances of converting them into paying customers, resulting in higher revenue.   
2. Improved conversion rates: 6sense uses predictive analytics to determine where a lead is in the buying cycle and their intent. This information can help businesses tailor their messaging and content to each lead’s specific needs and interests, increasing the likelihood of conversion.   
3. Streamlined sales process: 6sense helps streamline the sales process by providing insights into each lead’s behavior, interests, and intent. This information allows sales teams to focus on the most promising leads and tailor their outreach and communication accordingly.   
4. Effective marketing campaigns: With 6sense, businesses can create more effective marketing campaigns by targeting the right accounts and delivering personalized messages to each lead. This can help improve engagement rates and drive more conversions.   
5. Better alignment between sales and marketing: 6sense helps align sales and marketing teams by giving them a shared view of each lead’s behavior, intent, and interests. This can help ensure that both teams work towards the same goals and target the same accounts.   
6. Greater efficiency: Efficiency is increased using data-driven insights and automated processes; 6sense can help businesses work more efficiently and effectively. This can help reduce costs and increase overall productivity.   
7. Competitive advantage: With its advanced predictive analytics and data-driven approach, 6sense can give businesses a competitive advantage over others in their industry. Businesses can stay ahead of the competition by using 6sense to identify and target the most promising leads and increase their market share.   

As a partner of 6sense, we help our clients in various ways to optimize their account-based marketing (ABM) strategy and achieve their revenue goals. Here are some of the ways we assist our clients:  

1. Implementation: We help our clients with the smooth implementation of 6sense by ensuring that their teams are properly trained and equipped to use the platform. We work closely with our clients to help them understand their needs and tailor the implementation process accordingly.   
2. Data Analysis: We analyze the data provided by 6sense to help our clients identify their high-potential accounts and design personalized engagement strategies to increase conversions. We also guide using the data to create targeted content and campaigns.   
3. ABM Strategy: We help our clients develop an effective ABM strategy that aligns with their business goals and objectives. We guide identifying the right accounts to target, creating personalized messaging, and determining the best channels to engage with prospects.   
4. Multi-Channel Campaigns: We assist our clients in creating multi-channel campaigns that reach their target accounts through various channels, including email, display ads, social media, and more. Creating a cohesive campaign across multiple channels, we help our clients increase their chances of converting prospects into customers.   
5. Performance Optimization: We continuously monitor the performance of our client’s campaigns and adjust as needed to optimize results. By analyzing the data provided by 6sense, we can identify areas for improvement and derive data-driven decisions to improve campaign performance.   

We help our clients implement the 6sense platform, analyze data, develop an effective ABM strategy, create multi-channel campaigns, and optimize campaign performance to achieve revenue goals. Our team of experts works closely with our clients to ensure they get the most out of 6sense and achieve maximum ROI.