Inbound marketing campaigns can be daunting to plan, run and manage. But with careful planning, you can turn your campaigns into a manageable task. Below is an inbound marketing guide that you can use when planning specific campaigns or to map out your marketing strategy. Table of Content 1. Identify your Audience 2. Set Smartgoals 3. Choose… Continue reading Inbound Marketing Campaign Guide For Marketer
According to HubSpot’s Demand Generation Benchmarks Report, in 2015, about 80% of companies that did not meet their revenue targets attracted 10,000 visitors or less to their website. On the other hand, companies that attracted more than 10,000 visitors to their website, surpassed their revenue targets. The conclusion here is that having an online presence… Continue reading B2B Online Marketing: 5 Ways To Increase Your Online Presence
The pace of change in the B2B digital marketing world is faster than ever before. As a digital marketer, you want to not only keep abreast of the latest trends, but you also want to be ahead of what is to come. Staying ahead of the curve will give you the competitive edge that will… Continue reading B2B Digital Marketing Predictions For 2020
Table of Content Digital Marketing Strategies 1. Have a Documented Marketing Plan 2. Pegging The Right Spend On Digital Marketing 3. Choose The Right Partners 4. Choose Between Project Contracts And Retainer Contracts 5. Choose The Right B2B Marketing Strategy Toolbox Conclusion Digital Marketing Strategies A B2B digital marketing strategy should take a proactive approach… Continue reading Digital Marketing Strategies To Adopt In 2021
We are in the information automation age. Automation is touted for its various benefits. Some include reducing labor and saving time. Computerization helps cut operational costs too. In inbound marketing, automation takes over repetitive tasks and boosts revenue immensely. So, has your business embraced content marketing services automation? Table of Content What is Content Marketing… Continue reading Enhance your Content Marketing with Marketing Automation
Every business wants to invest rightly, they won’t invest in aspects that don’t bring returns. This can hurt a business’s bottom line. It’s true that Google Adwords is an effective marketing tool. But, it is also expensive. Not to mention, very competitive too. Making Google Adwords profitable isn’t that easy. However, the following Adwords hacks… Continue reading Google Adwords Hacks to Double Your ROI
Lead generation is a key activity for all companies. It encompasses the process of attracting and converting prospects or strangers into customers. In this lead generation process, credibility is an essential ingredient. In other words, what makes a stranger or someone that shows interest in your product or service, decide that you are perfect for… Continue reading 2020 Trends for Establishing Credibility with Inbound Marketing
The traditional marketer’s toolkit has been losing its edge over the years. Today, most marketers prefer using an Inbound Marketing Strategy over an Outbound Strategy for several reasons but primarily because the buyer journey has evolved. Inundated by mass advertising and brand messages several times a day, buyers have become adept at ignoring content that… Continue reading 10 Most Effective Inbound Marketing Strategies to Grow Your Business
From the beginning of our partnership, we were a young company creating a new category for data visibility, security and protection. And, it’s not always easy to work with startups like ours that face a multitude of challenges. But they took our challenges with focus, expertise, and relentless dedication – and helped us grow all the way through acquisition in just a few short years. I can confidently say we would not be where we are today without them. They’re also a joy to work with – always on – and staying several steps ahead!
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