The emergence of the digital era has brought about a paradigm shift in the way businesses conduct their routine processes and operations. No more do they have to rely on the traditional tools and techniques of talent management, skill assessment, inter-departmental communication, or grievance redressal. Instead, they can simply utilize the immense power of the… Continue reading Everything You Need to Know About Digital Transformation in Marketing
Table of Content Introduction What is Geo-Targeting? Different ways to Use Geo-Targeting to Increase Conversions Optimizing your Website with Geo-targeting to Increase Conversions Conclusion Introduction 80% of customers claim that the experience a company delivers to them is just as valuable as the products/services that it offers. Customers expect highly relevant content and ads to engage and… Continue reading How To Use Geo-Targeting To Increase Conversions
Getting right to the point, there is no magic bullet when it comes to finding the right Ads platform and strategy for your B2B marketing campaign. B2B businesses are not the same which means what will work for one company may not necessarily work for another. Additionally, advertising works differently across industries. However, understanding what your options… Continue reading How To Choose The Right Ads Platform & Strategy (Campaigns) For B2b Marketing
Table of Content Introduction Why CTR Matters for PPC Campaigns Quality Score and AD Rank What PPC CTR should you Target? Conclusion Introduction CTR or click-through rate is the ratio of the number of people who click on an Ad (clicks) to the number of people who saw the ad (impressions) expressed as a percentage. As such,… Continue reading Click-Through Rate: The Science Behind PPC Ads
The landing page conversion rate is measured by the number of visitors that perform the desired action as a ratio of the total number of landing page visitors. A high conversion rate indicates that people want what is on offer and can quickly get it. Landing Page Conversion rate is among the top significant factors… Continue reading 10 Ways To Increase Landing Page Conversion Rate
Table of Content Introduction First, Get Organized! Attracting Audiences through Content Creation Capture your Audience through Forms and Landing Pages Lead Nurturing through Email Managing your leads Evaluate your Data and Improve your Inbound Marketing Strategy Wrap-up Introduction Instead of buying email lists or Ads, Hubspot inbound marketing is about attracting high-quality visitors and leads.… Continue reading How Can Hubspot Help You Leverage Inbound Marketing?
Almost half of all B2B companies combine in-house marketing solutions with outsourced ones. A hands-on approach in business has its benefits. For example, such an approach is useful for companies that have a culture that is dependent on privacy. When department heads are nervous about sharing business information, it may be more appropriate to hire in-house professionals.… Continue reading Outsource B2B Marketing: Key Benefits
Table of Content WHAT ARE DRIP MARKETING CAMPAIGNS? HOW CAN BUSINESSES BENEFIT FROM DRIP MARKETING CAMPAIGNS? THANK PEOPLE FOR JOINING THE E-MAIL LIST AND WELCOME THEM NURTURE LEADS AND ENGAGES WITH THEM RENEWALS BRING EXTRA REVENUE AND HOPE INTO OUR WORK UNSUBSCRIBING MAY BE ANOTHER OPPORTUNITY FOR THE INTERACTION WHAT ARE DRIP MARKETING CAMPAIGNS? In… Continue reading Engaging B2B Customers With Drip Email Campaigns
Handling all your marketing activities can be difficult. Even if you go through today’s to-do list, tomorrow will still bring with it more emails to send, blogs to post, and customers to close. That’s where Marketing Automation managed services or consulting services come in. Providers of marketing automation services use means such as email marketing… Continue reading Benefits Of Outsourcing Your Marketing Automation Campaign
Lead generation is a key activity for B2B inbound marketing. It encompasses the process of attracting and converting prospects or strangers into customers. In this lead generation process, credibility is an essential ingredient. In other words, what makes a stranger or someone that shows interest in your product or service, decide that you are perfect… Continue reading 2020 Trends For Establishing Credibility With B2B Inbound Marketing
From the beginning of our partnership, we were a young company creating a new category for data visibility, security and protection. And, it’s not always easy to work with startups like ours that face a multitude of challenges. But they took our challenges with focus, expertise, and relentless dedication – and helped us grow all the way through acquisition in just a few short years. I can confidently say we would not be where we are today without them. They’re also a joy to work with – always on – and staying several steps ahead!
“We have partnered with Tru Performance to run digital marketing projects in various English, Spanish and German speaking countries. It is beautiful to work with them. We appreciated in particular their great service, seamless integration of their work into our projects, technical expertise and their innovative approaches to solve customer’s marketing problems. Highly recommended.”
“I came in contact with Tru Performance searching for a Marketing Outsourcing Services provider. By taking a look at their previous projects and having calls, we agreed to work together, basically, on SEO and Digital PR. They have worked incredibly well with our clients by being communicative and transparent all the time.”
“Tru Performance has helped us in the development of one of our projects which involved development, designing and managing an online store. The company’s talents are evident with their excellent work on this scope, using both web design skills as well as advertising strategies to promote it further.”
“The Tru Performance team is a great partner in our efforts to build out and improve our digital presence. They are dedicated to meeting our high (and sometimes shifting!) needs. Additionally, the team goes above and beyond to recommend ways to quickly approve and adapt our processes to better leverage the tools we have in our tech stack for sales and marketing. Great team. Great partners.”
