A Beginner’s Guide to Google’s Search Engine Console

Google’s Search Engine Console has become one of the most important tools for webmasters, designers, business owners, marketing professionals, app developers, and SEOs. Before 2015, Google Search Engine Console was named as Google Webmaster Tool but the name was later changed to be more inclusive of its varied group of users. Table of Content What… Continue reading A Beginner’s Guide to Google’s Search Engine Console

A Beginner’s Guide to SEO

Every marketer’s dream is to get their website rank the highest on Google search pages and to increase their website visibility. And for that, SEO is a must for every online business as it is a dynamic and fast-paced field. SEO can sometimes be stressful especially when you are using outdated trends. However, SEO has… Continue reading A Beginner’s Guide to SEO

How to Measure the Effectiveness of Your Email Campaigns

Inbox Communication Notification E-mail Mail Concept

There are so many things to do when it comes to running an email marketing campaign. All the email marketing metrics and email marketing KPIs are the most important part of any email marketing campaign to run successfully. We can discuss all the important things about email marketing, mistakes, and examples but nothing would matter… Continue reading How to Measure the Effectiveness of Your Email Campaigns

A Practical guide on how to get an Email Marketing List to Grow your Business

You have segregated and have done your research to understand your audience but what next? How to obtain your targeted audience’s email address to maintain and build the relationship? It can be quite stressful and frustrating to get your audience’s contact number.  Email marketing plays a huge part in generating revenue and has the capability… Continue reading A Practical guide on how to get an Email Marketing List to Grow your Business

Best 5 Email Marketing Tools in 2020

Email marketing is one of the oldest yet most reliable marketing domains. An email marketing service provider (ESP) is considered one of the most important additions to a marketer’s tool belt as email marketing continues to be a vital strategy for marketing. This has remained to be the most effective and quickest way to engage… Continue reading Best 5 Email Marketing Tools in 2020

How to Drive Traffic to your Website and Generate Qualified Leads

website traffic

Driving traffic to your website and generating qualified leads is a straightforward process. Driving traffic to your website is not a tricky job but generating qualified leads can be frustrating. Traffic can be generated through advertising, campaigns, social media, etc. Lead generation is the term used by a person who has shown interest in your… Continue reading How to Drive Traffic to your Website and Generate Qualified Leads

All you Need to Know about Email Marketing Law

It is easy and quick to start email marketing. Let’s say, you have everything to start an email marketing strategy, and engaging content, email subscribers, you have also mastered all the email marketing tools required, and now you are ready to communicate with your users. Well, there is still one more thing that is very… Continue reading All you Need to Know about Email Marketing Law

Top 6 Common Email Marketing Mistakes you need to Avoid at any Cost

It is essential to include email marketing campaigns into your marketing strategy no matter what type of business you have or what industry you are in. Digital marketers often have a misconception that email marketing is dead, but that is not the case.  If you are unable to make any profit or revenue through email… Continue reading Top 6 Common Email Marketing Mistakes you need to Avoid at any Cost

How to Increase User Engagement and Boost ROI in your Email Campaigns

User engagement and boosting ROI in your email campaigns largely depend on how interactive your content is. But what is interactive content?  Interactive content is anything that your customers interact with such as a swipe or a click. Interactive content is likely to increase click to open rate by 73%. Including videos in your emails… Continue reading How to Increase User Engagement and Boost ROI in your Email Campaigns

How to Generate Revenue through Email Marketing

It takes more than just sending a few emails to your users every month to generate good revenue. Email marketing requires an effective strategy that begins with email components to marketing automation. Email marketing is considered one of the most effective marketing tools. Almost everybody has an email account. According to studies, 59% of B2B… Continue reading How to Generate Revenue through Email Marketing