Maximizing Ad Efficiency with Meta’s New Attribution Settings

Good news, advertisers! It seems that Meta is listening to your suggestions as they have made an important update in advertising. That now allows you to distinguish between conversions. Previously, every conversion would fall under all conversions because there was no distinction. But now, new Meta attributes allow you two options – All conversions and… Continue reading Maximizing Ad Efficiency with Meta’s New Attribution Settings

Why It’s Essential to Adopt Schema Markup Now

There is so much going on in the world of SEO that you might feel lost. You are investing a lot in your SEO, you are following all the latest trends, and you are applying all the best SEO practices, but the results aren’t there. What’s wrong? Why is it taking so much time? What’s… Continue reading Why It’s Essential to Adopt Schema Markup Now

Transforming SEO Strategy with AI-Driven Insights from Semrush

Every few years, a technology emerges that sparks all-round development. The printing press spread knowledge everywhere. Electricity illuminated the whole world. The airplane brought the world closer, and the computer changed humanity forever. Currently, we are amidst another technological advancement called Artificial Intelligence (AI). From data analysis for sporting teams to healthy sperm selection for… Continue reading Transforming SEO Strategy with AI-Driven Insights from Semrush

Leading the Way in Cookie Consent Management

What happens in the US does not stay in the US! It actually affects industries across the world and change happens everywhere. The latest from the US is cookie consent management. Though there was a call to eliminate cookies altogether, Google stepped in with cookie consent management. Allowing users to choose and manage their cookies.… Continue reading Leading the Way in Cookie Consent Management

The Power of Contextualization in Digital Marketing – How to Tailor Your Message for Maximum Impact

You’re out shopping, and you enter an electronics store looking for an air fryer. But the salesman keeps showing you a coffee maker. You decline and ask for an air fryer. But the salesman again tries selling you the coffee maker. Won’t you get ticked off? That’s the current state of digital ads right now.… Continue reading The Power of Contextualization in Digital Marketing – How to Tailor Your Message for Maximum Impact

Tru Performance – Continuing Excellence as a Google Certified Partner

Tru Performance continues its upward trajectory as a digital marketing company by being a Google Certified Partner. Getting Google certified is a huge deal. The Google Certified Partner tag is only given to companies that meet Google’s stringent marketing standards and have expertly used Google’s tools and programs to create value for all stakeholders involved… Continue reading Tru Performance – Continuing Excellence as a Google Certified Partner

The 5 Ps of Digital Marketing

Table of Content People Product Price Promotion Platform Summing Up Digital marketing is a well-planned marketing approach that has gone beyond the bounds of traditional marketing strategies. It’s a wide spectrum consisting of various techniques, including search engine optimization, social media marketing, email marketing, mobile marketing, and lots more typically channeled through the World Wide… Continue reading The 5 Ps of Digital Marketing

Outsourcing Revenue Cycle Management (RCM) : An Essential Guide.

Introduction to Revenue Cycle Management (RCM) Revenue Cycle Management (RCM) is a fundamental pillar of the healthcare sector, playing a critical role in ensuring the smooth financial operations of healthcare providers. It encapsulates the entire lifecycle of a patient encounter—from scheduling and registration to the final payment of a bill. RCM consolidates administrative and clinical… Continue reading Outsourcing Revenue Cycle Management (RCM) : An Essential Guide.

How Traditional & Digital Marketing Function Together for Your Business

Table of Content Traditional Marketing Let’s Discuss, What are the Advantages of Traditional Marketing Digital Marketing Now, What Are the Advantages of Digital Marketing? – Read on! Are You Confused About Which One To Use? 5 Excellent Ways of Combining Traditional and Digital Marketing In Closing About a decade ago, Digital Marketing was completely a… Continue reading How Traditional & Digital Marketing Function Together for Your Business

Leveraging Web Marketing for Business Growth.

Welcome to the digital age, where Web Marketing forms the backbone of any successful business strategy. Web marketing or digital marketing is leveraging web-based channels to spread a message about a company’s brand, products, or services to potential customers. This powerful tool can drive sales, enhance brand visibility, and establish a robust online presence. Let’s… Continue reading Leveraging Web Marketing for Business Growth.