Inbound marketing focusses on positively impacting people and businesses by offering a positive experience. A key component of a successful inbound marketing campaign is the measurement. Inbound marketing metrics are important because they tell you everything you need to know about prospects’ purchase decisions throughout the customer journey. With metrics, You can: • Identify what’s working or… Continue reading Imperative Metrics For Measuring Inbound Marketing Efforts
Table of Content Introduction PPC Goals and Bidding Strategies Over to you Introduction Pay-per-click (PPC) advertising is a strategy that allows businesses to get the most out of their marketing budget by capturing leads quickly and efficiently. With PPC advertising, your target market raises their hand to say that they are interested in your product. They do… Continue reading PPC Advertising Bidding Strategy 2020: Ultimate Guide
The painful truth for a lot of marketers is that leads do not always convert into sales. In fact, Brian Carroll, in his book ‘Lead Generation for the Complex Sale’ (2006) states that 80% of leads don’t convert into sales. Fast forward to 2018, and the situation still looks dire. LeadForesnsics states that in 2018, 50% of… Continue reading B2B Marketing: Getting Started With Email Automation
According to HubSpot’s Demand Generation Benchmarks Report, in 2015, about 80% of companies that did not meet their revenue targets attracted 10,000 visitors or less to their website. On the other hand, companies that attracted more than 10,000 visitors to their website, surpassed their revenue targets. The conclusion here is that having an online presence… Continue reading B2B Online Marketing: 5 Ways To Increase Your Online Presence
The pace of change in the B2B digital marketing world is faster than ever before. As a digital marketer, you want to not only keep abreast of the latest trends, but you also want to be ahead of what is to come. Staying ahead of the curve will give you the competitive edge that will… Continue reading B2B Digital Marketing Predictions For 2020
Table of Content Account Based Marketing(ABM) Campaigns 1. Personalized/Customized Communication 2. Effective Use Of Marketing Resources 3. Higher ROI Account Based Marketing(ABM) Campaigns Account-Based Marketing (ABM) campaigns are gaining popularity among B2B organizations. A growing number of B2B organizations have now embraced this approach as opposed to other traditional marketing models and lead generation techniques.… Continue reading Why Account Based Marketing (ABM) Campaigns Are Important To Any B2B Organization?
Table of Content Digital Marketing Strategies 1. Have a Documented Marketing Plan 2. Pegging The Right Spend On Digital Marketing 3. Choose The Right Partners 4. Choose Between Project Contracts And Retainer Contracts 5. Choose The Right B2B Marketing Strategy Toolbox Conclusion Digital Marketing Strategies A B2B digital marketing strategy should take a proactive approach… Continue reading Digital Marketing Strategies To Adopt In 2021
We are in the information automation age. Automation is touted for its various benefits. Some include reducing labor and saving time. Computerization helps cut operational costs too. In inbound marketing, automation takes over repetitive tasks and boosts revenue immensely. So, has your business embraced content marketing services automation? Table of Content What is Content Marketing… Continue reading Enhance your Content Marketing with Marketing Automation
Every business wants to invest rightly, they won’t invest in aspects that don’t bring returns. This can hurt a business’s bottom line. It’s true that Google Adwords is an effective marketing tool. But, it is also expensive. Not to mention, very competitive too. Making Google Adwords profitable isn’t that easy. However, the following Adwords hacks… Continue reading Google Adwords Hacks to Double Your ROI
What is the relationship between Digital Marketing strategies, Brand Authority, Brand Positioning, and Brand Awareness? To solve this puzzle, let alone answer the question as to how Digital Marketing strategies can be used to improve branding, it is essential to be on the same page regarding brand strategies, their core elements and how they are… Continue reading Improve your Brand Authority/Positioning with these latest Digital Marketing Strategies
From the beginning of our partnership, we were a young company creating a new category for data visibility, security and protection. And, it’s not always easy to work with startups like ours that face a multitude of challenges. But they took our challenges with focus, expertise, and relentless dedication – and helped us grow all the way through acquisition in just a few short years. I can confidently say we would not be where we are today without them. They’re also a joy to work with – always on – and staying several steps ahead!
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