Maximizing Ad Efficiency with Meta’s New Attribution Settings

Good news, advertisers! It seems that Meta is listening to your suggestions as they have made an important update in advertising. That now allows you to distinguish between conversions. Previously, every conversion would fall under all conversions because there was no distinction. But now, new Meta attributes allow you two options – All conversions and… Continue reading Maximizing Ad Efficiency with Meta’s New Attribution Settings

Why It’s Essential to Adopt Schema Markup Now

There is so much going on in the world of SEO that you might feel lost. You are investing a lot in your SEO, you are following all the latest trends, and you are applying all the best SEO practices, but the results aren’t there. What’s wrong? Why is it taking so much time? What’s… Continue reading Why It’s Essential to Adopt Schema Markup Now

Transforming SEO Strategy with AI-Driven Insights from Semrush

Every few years, a technology emerges that sparks all-round development. The printing press spread knowledge everywhere. Electricity illuminated the whole world. The airplane brought the world closer, and the computer changed humanity forever. Currently, we are amidst another technological advancement called Artificial Intelligence (AI). From data analysis for sporting teams to healthy sperm selection for… Continue reading Transforming SEO Strategy with AI-Driven Insights from Semrush

Leading the Way in Cookie Consent Management

What happens in the US does not stay in the US! It actually affects industries across the world and change happens everywhere. The latest from the US is cookie consent management. Though there was a call to eliminate cookies altogether, Google stepped in with cookie consent management. Allowing users to choose and manage their cookies.… Continue reading Leading the Way in Cookie Consent Management

The Power of Contextualization in Digital Marketing – How to Tailor Your Message for Maximum Impact

You’re out shopping, and you enter an electronics store looking for an air fryer. But the salesman keeps showing you a coffee maker. You decline and ask for an air fryer. But the salesman again tries selling you the coffee maker. Won’t you get ticked off? That’s the current state of digital ads right now.… Continue reading The Power of Contextualization in Digital Marketing – How to Tailor Your Message for Maximum Impact

Tru Performance – Continuing Excellence as a Google Certified Partner

Tru Performance continues its upward trajectory as a digital marketing company by being a Google Certified Partner. Getting Google certified is a huge deal. The Google Certified Partner tag is only given to companies that meet Google’s stringent marketing standards and have expertly used Google’s tools and programs to create value for all stakeholders involved… Continue reading Tru Performance – Continuing Excellence as a Google Certified Partner

The 5 Ps of Digital Marketing

Table of Content People Product Price Promotion Platform Summing Up Digital marketing is a well-planned marketing approach that has gone beyond the bounds of traditional marketing strategies. It’s a wide spectrum consisting of various techniques, including search engine optimization, social media marketing, email marketing, mobile marketing, and lots more typically channeled through the World Wide… Continue reading The 5 Ps of Digital Marketing

Captive Vs. Third-Party Outsourcing – Which One Is Better For Your Business?

Captive Vs. Third-Party Outsourcing – Which One Is Better For Your Business? Business expansion is directly proportional to the competition amongst companies in the market.  Today, the product or services are expected to be of excellent quality and expected to be cost-competitive. Since cost competitiveness is one of the critical elements that take the company… Continue reading Captive Vs. Third-Party Outsourcing – Which One Is Better For Your Business?

Outsourcing Revenue Cycle Management (RCM) : An Essential Guide.

Introduction to Revenue Cycle Management (RCM) Revenue Cycle Management (RCM) is a fundamental pillar of the healthcare sector, playing a critical role in ensuring the smooth financial operations of healthcare providers. It encapsulates the entire lifecycle of a patient encounter—from scheduling and registration to the final payment of a bill. RCM consolidates administrative and clinical… Continue reading Outsourcing Revenue Cycle Management (RCM) : An Essential Guide.

Is Outsourcing a leading digital transformation worldwide

Outsourcing Business Human Resources Internet Finance Technology Concept

Is Outsourcing a leading digital transformation worldwide- Know here! Outsourcing has always mastered its service by doing the business operations in a reasonable package and ensuring cost-savings for the company and improving the efficiency of the overall outputs for the business enormously. It is considered that IT outsourcing took the business industry by storm back… Continue reading Is Outsourcing a leading digital transformation worldwide