Marketing and sales are the backbones of every company. The sales department includes selling goods and services, whereas the marketing team is responsible for promoting the company’s service analysis. Therefore, through excellent sales and marketing processes, a company stands in the top position in this competitive industry.
Companies opt for elite marketing automation software that enacts the whole business model and runs smoothly without any hitch to blend marketing and sales efficiently.
Marketing automation tools have emerged as one of the most prominent implementations to include in the business space, and why not? After all, leveraging a marketing automation tool simplifies almost everything in your business and makes it possible to pull, nurture, and convert leads.
According to a recent study, it is found that 51% of businesses are making the perfect use of marketing automation. With this static, automating marketing with a reliable marketing automation tool is one of the most important factors to thrive in the industry.
Since the marketing realm is completely on board with automation, there are plentiful marketing automation tools that ease the workload of the B2B marketers.
However, with our recent analysis and expert opinion, we’ve found that HubSpot is the premium choice for marketers. HubSpot is the most booming marketing automation software working as a special magic ingredient in the marketing and sales world.
But what is so exceptional about HubSpot, Why it is considered the best automation system available in the market, how it is helpful for the B2B marketers, ultimately making it the king of the automation world?
Let’s find out-
HubSpot and Its Main Features – A Quick Summary!
HubSpot is brought into the market to deliver all-in-one inbound marketing services. It is one of the most acknowledged and applauded automation tools and predominantly known for its incredible features that ease the marketing tasks and other manual work that typically kills time for the employees.
HubSpot allows its users to log into one system and perform their tasks on multiple things covering the management and frequent updates on the website, managing the CRM, closing the deals, and much more. HubSpot normally divided into four hubs:
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Marketing
The marketing hub is the inbound marketing solution to assist the B2B marketing teams’ procurement, engagement, and the process of lead nurturing across multi-channel marketing efforts. It further helps you get yourself found online by connecting your blog, search engine optimization, managing your content strategy, social media management, landing page, ads.
Not just these, it tremendously covers other aspects of your business like email marketing, live chats, forms, CTAs, A/B testing, gives you a track on ROI, traffic, and much more.
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Sales
The sales bug helps you track and connect with B2B prospects by automating basic tasks, giving your sales teams the privilege to focus on quality lead generation. It streamlines outreach through tools like email tracking, email sequencing, automating the tasks. Also, it helps you manage your deal forecasting, reviews your sales progress, etc.
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Service
HubSpot also offers customer service tools to help with customer support and retention. It helps you track customer interactions, monitor your customer experience, representative performances, customer queries, customer details, and vice-versa.
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Content Management System
The content management system is the newest inclusion of Hubspot. This hub is designed to intensify your website. It helps in pre-building your website by offering aesthetic designs and templates customized to create a beautiful and compelling website.
Upon this, you can build the website without needing the coding and developer, and you can make use of the drag and drop editor, which lets you update and create pages. It also provides your free SEO recommendations to enhance your site performance.
B2B marketers can market, sell, and serve their potential customers with utmost comfort and authentication with these four essential hubs. HubSpot encourages the B2B marketers to expand their business through its quintessential marketing automation facilities, and this is why HubSpot is the top choice for them.
Some Impeccable Benefits of HubSpot
HubSpot is an all-in-one Set up
It isn’t easy to manage the multitude of platforms, tools, systems that an organization generally uses. Thus, HubSpot abridges with it all in on platform facility, which ultimately cut down the requirement of complex IT integration projects. HubSpot takes care of the inbound marketing approaches, from generating leads to nurturing those to conversion.
HubSpot is Magnificent for SEO
SEO is undeniably the most vital component for the business today. Hence, HubSpot offers great features of SEO that reduce the complexity you face while performing SEO. From research, writing good content, keyword research, SEO analytics, reports, and other basic to advance requirements of SEO practices, you will get it from HubSpot in abundance.
HubSpot Provides a Ready-to-Use- Marketing Funnel
The best part of the HubSpot platform is as a ready-to-use marketing funnel. You can create an account, place contacts in the most accurate stage of the funnel, score them, personalize them, and distribute the content.
With this, the platform can craft to start this process again from scratch. Once done with nurturing, HubSpot also offers you access to visitor data and allows you to analyze the effect of your marketing strategy on sales and overall performance.
HubSpot Produces Inbound Marketing
The push marketing method is concerned with pushing messages and products in the faces of customers and prospects. Not something we wish to be doing, at least not frequently, as our main marketing strategy.
Pull marketing, in contrast, builds a loyal and authentic following to drive customers to products and messages. If you are a customer of any product, you’ll know the marketing strategy you appreciate and what entices you. HubSpot makes this pull approach, i.e. the inbound marketing, outstandingly possible.
HubSpot is Finest in Lead Reporting
HubSpot provides you access to crucial data about your contacts. You can access clear details about the specific prospect from your contact list and see how long they have surfed on your website.
Even if your contact happens to be obtained from offline sources, the information can be manually submitted, and you can touch the dots via a personalized link as it is likely that that contact will, at some point, visit your website. You can still determine how much each website visitor is worth after merging all of your contacts – online and offline, again useful in the B2B landscape.
Concluding It
You learned how beneficial Hubspot is; it is the leading marketing automation platform influencing the B2B marketers. HubSpot is the most desirable, technically strong, and perfect fit for marketers looking for an out-of-the-box platform with full features for every requirement.
HubSpot excels in various departments providing you with a great consequence. It provides comprehensive features and functionality with little configuration needed, and this is why it is counted among the prime choices for B2B marketers.
We are a certified HubSpot agency and give insightful suggestions to our clients. To get more details about HubSpot and how to make the best use of it, talk to our HubSpot expert now!
