Email marketing is one of the most efficient ways to reach out to your audiences. No matter how advanced the world may turn, emails are such eminent components that will never get outdated. It is the best way to engage with your customer.
It is true that today, digital marketers have various other marketing strategies, yet email marketing is counted among the most profound ones. Emails are impactful, highly professional, and result-oriented. The most admirable part about email marketing is that it is relatively easy to do than the other practices.
Regarding email marketing, the marketing automation tools like Salesforce Pardot are certainly considered by the experts. If Pardot is your preferred email marketing solution, then you have landed at the right page as we’ve enlisted a few email marketing checklists in the Salesforce Pardot approach that’ll surely game on your email campaign.
Segmentation Feature
Every company has some record of their clients and customers where they typically collect their details, including addresses, their purchase history, the conversion thread, and so on. Thus, Salesforce Pardot makes it easy to gather all this information and saves your time, giving you the flexibility to focus on other parts of the business strategy.
Additionally, Pardot helps segment all of your client’s data and create customized campaigning according to their demographic or any other detail.
This could be better understood as: Suppose you organize an event in a specific city and want only those clients hailing from this particular city. Hence, instead of investing time in figuring out which specific client is based on this city, Pardot’s segmentation feature helps you send out emails inviting only those clients who belong to the city you have organized an event and want only people from the city to attend this. Interestingly, this can be done with just a click.
Tracking of your sent emails
Pardot users can conveniently track the engagement of their emails sent out to their customers. Pardot offers you the feature that lets you count on how many of your customers have opened your emails.
But how is this possible? This is possible as Pardot tucks in a single-pixel image in the HTML emails to have the record as to when the customer will open your email, the image inserted will get loaded by them, and you will ultimately get to know that the email was opened.
With this thrilling attribute of Salesforce Pardot, you can keep a good track of your email performance and give you desired engagement. So why send an email and stay in confusion? Leverage Salesforce Pardot in your email marketing campaign and get an extra push to your business.
A/B Tested Emails
If you are in a great perplexing state of which email template you should choose, then Salesforce Pardot has the solution to clear out this puzzlement. The A/B tested component of Salesforce Pardot allows you to measure the standard of your template through its barometer-like feature.
In this, you can send different types of emails to various groups, and then through the A/B testing feature, you will have the idea of which would be a better choice and which template has a sparking impact.
Personalized Content
Salesforce Pardot has been tremendously helpful in terms of personalizing the campaigns through its amazing features. One such type of personalized content used in this regard is called personalization strings, which include subscriber’s details, like their names, addresses, and more.
The other format is called dynamic content that especially appears as per the pattern defined according to the subscriber’s nature.
For example: when a customer is enticed about a specific product or service, he/she would be able to see the products or services as per his/her interest which includes compelling content making your email campaigning a distinct one.
Uses of Custom Redirects
Custom redirects can be utilized for acquiring greater information about Google UTM. These details can be helpful upon being amalgamated with Google Analytics. Primarily, it helps in obtaining details of mails, facilitating greater conversion for the particular site.
It is important to ensure that every entry point for Salesforce Pardot data displays the source in this context. It’s important as when a mail signals anything positive, and one should attribute the ROI to its source.
Lead generation & Management
The first and foremost thing for lead management is to list out your customers’ email addresses. With Salesforce Pardot, you can analyze your visitors on landing pages, drag and drop forms, how many organic reaches you had or paid searches were made.
It also helps you in social media marketing as it brings you the engagement analytics of your social media postings. These all help you in a better lead nurturing process and provide your marketing and sales team with all the essential marketing tools to perform their task better.
Better Interaction with Customer
Email marketing is the most pioneer task when discussing new prospective customers and increasing the number of leads. This is where Pardot comes into the picture and improves the entire process of how you engage with your target audience through emails.
Authorized users can prepare a list of emails based on pre-designed templates that can be transformed and changed as per the type of recipient or nature of the email. The base package of Salesforce Pardot encourages over 10,000 email addresses, but businesses can purchase blocks additionally to fit their specific marketing requirements.
So these above-indexed points were some of the excellent features of Salesforce Pardot that will enhance your email marketing campaign.
Wrapping it Up
Salesforce makes the work simpler in the context of email marketing by including data filters. As described above, Pardot empowers the user in segmenting customer lists. Additionally, there is also a feature called “measures.” It can be designed as a criterion as part of the data filter to arrange subscribers’ line-up further. Most importantly, it can be efficient for aiming at the most relevant customer with a greater possibility of accessing your site.
Embracing the best approaches for Salesforce Pardot campaigns initially, the best approach helps the sales team to be vigilant about connectivity through email. Mainly, it gets you clarity about engagement aspects with target audiences.
Tru Performance has some of the finest Salesforce Pardot experts to extend you a hand in enhancing your sales. With Salesforce Pardot, we help you at every step in your sales implementation process. We envision helping you with Salesforce Pardot services to bring great results..
