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Apple has a habit of always coming up with new features and updates. Well, now it has come up with its latest update, iOS14, which rolled out in April. It has various new elements that people may like and enjoy. Perhaps, it isn’t happy news for the advertisers.
Hence, to get you acquainted with all the insights about iOS14. Here’s a detailed take on how it will impact social media advertisements to prepare you to deal with it.
But First, What is the Privacy Feature of iOS14?
The latest update of the company’s mobile operating system, iOS14, will convince iPhone and iPad users to opt out of tracking apps that keep an eye on their behavior and share that data with third parties.
This new addition is an important step for user’s privacy, as it offers people more control over their mobile phone app data and how it’s used by companies like Facebook, Twitter, Google, and other such platforms to target ads. Meanwhile, this move has annoyed the app developers and tech companies that have always been dependent on the reservoir of user data for years, and now they fear it is likely to be cut off from it in the coming days.
The significant difference most people will witness with the inclusion of this new privacy tool is App Tracking Transparency, and it’s a pop-up that appears when you switch on an app that tracks people’s details.
Image Source: Vox
