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Progression is the law of nature, and you can not grow or serve as efficiently as you would want to if you don’t make amends and efforts to grow and change with time. This law applies to the world of marketing as well.
Digital marketing is on the verge of transformation. Smart technologies like Deep Learning, Natural Language Processing, the (IoT) Internet of Things, and Machine Learning have taken over manual marketing tasks. They are impacting the marketing techniques that we used to know and implement.
From all the high-tech-driven methods, (AI) artificial intelligence is the most powerful technology reshaping digital marketing in the current world.
The data reveals that 47% of organizations with advanced digital practices have already worked out their AI strategy, and 84% of business executives believe that AI’s implementations will give them a competitive edge in the market.
To grasp how artificial intelligence holds power and potential to transform digital marketing for the better, let us start with understanding what artificial intelligence is all about.
What is Artificial Intelligence?
Have you ever wondered how smart speakers like Alexa, Google Home, and voice assistants like Siri respond to your commands? It’s courtesy of artificial intelligence.
AI has already taken over a massive part of the online market. Amazon and Google are great examples of AI implementation on their platform. Amazon uses AI and influences buying decisions by recommending products to users based on their searches and previous purchases. Google uses AI and suggests videos and other content again based on your browsing history.
Artificial Intelligence and Digital Marketing
Digital marketing is all about keeping users engaged with your brand so that they keep coming back to you, and AI plays a significant part in achieving it.
We all have been through the push marketing era, and now it’s all about attracting users. And since you are not the only one trying to draw them, the competition is exceptionally high. In such circumstances, AI gives you a competitive edge and helps you identify the best way to connect with the audience.
Acing Digital Marketing – How Does AI Do That?
AI performs all the tasks to which earlier human intelligence was required, like voice recognition, visual perception, translation, and decision-making. It eliminates human error, improves decision making and increases overall performance.
The most significant transformation AI has brought into digital marketing is how we engage with our customers. AI has revolutionized customer services by getting customers to the center of everything. A straightforward example of customer-centric services is Chatbots.
With chatbots’ help, customers can now have quick communication regarding products and services or be directed to a particular page or website section. And the best part about chatbots is that they are available 24/7, ensuring regular service even in your absence.
Another great example is a personalized content recommendation, a system that analyzes user behavior, likes, dislikes, and preferences and then uses the data to recommend content similar to their choice. It helps in improving engagement and keeps the audience hooked with the brand.
Here are some more benefits and game-changing solutions that AI is offering. Whether your organization is big or small, you can implement these solutions to provide a pleasant user experience and plan innovative marketing strategies.
1. Social Media Listening
Social media is around for years now, and almost every organization understands the importance of it. Brands are now more focused on interacting with unsatisfied customers through social platforms and building a positive brand image.
Earlier, it was possible to achieve this with just one social media manager, but now, this task is nearly impossible due to the enormous volume of data. And thus, the application of AI.
Artificial intelligence can analyze the volume of data and process it to generate results that can be used in the business’s welfare. Below are some advantages the AI offers –
- It helps you monitor all the activities, even the ones which you have not mentioned.
- Keeps the record of your keywords, competitors, performance, etc.
- Helps in planning by predicting any upcoming crisis.
- Monitor social media trends and updates, making it easier for the brands to decide what requires immediate attention.
Let’s take an example of a social media analytics platform TalkWalker.
It uses artificial intelligence to filter out the best content from social media’s chaos, analyze its sentiments, and let you concentrate on them. It saves time and improves accuracy. AI also helps detect your brand’s mentions on social networks, blogs, and news sites, making brand monitoring easy.
2. Content Engagement
Marketers work tirelessly to keep users engaged with the website, but it is getting difficult with more and more brands coming up and competition becoming fierce. Experts find overwhelming advertisement everywhere as one of the main issues for such a higher bounce rate.
Artificial intelligence can help in increasing the content engagement rate.
AI can help owners figure out when users are most willing to engage by using user data by monitoring and analyzing user behavior on-site and learning key behavior patterns to know how to interact with them.
3. Personalized Product & Content Recommendations
Personalized products and content recommendations are some of the best features that AI offers. We have already seen how brands like Amazon and Google are using these features to improve sales and engagement. And it is working exceptionally well for them.
Data reveals that 35% of Amazon shoppers are the results of AI-driven product recommendations. And the best part is, Amazon didn’t have to invest a single penny in driving these sales.
AI can help you analyze user behavior and their preferences for content. By providing personalized content like push notifications and emails, you can improve your site engagement and boost your business performance drastically over a short period of time.
4. AI Digital Advertising
Many organizations and brands have started using artificial intelligence for setting up their ad campaigns. Platforms like Facebook, Google, and Instagram have successfully adapted to provide the best possible experience.
AI can help marketers detect and predict trends. Thus they can help make strategies based on the target user by analyzing information, like gender, age, interests, demographics, and budget allocation. This helps in cutting down advertising costs and ensuring the best returns on their spendings.
5. AI Tools for Digital Marketing
There are several tools available for use if you like to explore artificial intelligence for marketing your business online –
Google Cloud AI :
Google cloud AI is available if you want to create a chatbot for your sites. You can create your model or customize it as per your needs.
Market Brew :
This tool helps SEO experts to identify the changing landscape of search engines.
Siftrock :
Siftrock is an excellent tool if you want to implement AI technology in your email marketing.
Zoomph :
if you are having difficulties measuring sponsorship, audience behavior, and ROI on social platforms, Zoomph is the perfect solution for you.
Emarsys :
Emarsys is an omnichannel and AI-driven tool and best for improving user experience and personalizing content.
Wrapping Up
It is just the beginning of artificial intelligence in the digital marketing world, but many big and small organizations have already started utilizing AI.
And from now on, it is only going to be more and more prominent. AI benefits your brand with many enticing and useful features and prepares your business for embracing futuristic technologies.
