Top 10 Social Media Platforms To Ace Your Brand’s Social Presence in 2020

Marketers and business owners are leveraging the internet to reach their audience quickly and more effectively than ever before. And with social media and other user-generated content platforms, marketing has come a long way since the days of traditional marketing.

Now, hundreds of social media sites are available globally for internet users. Various new social platforms are emerging and getting popular with time.

As a marketer, it is natural to feel an impulse to go all-in with each channel simultaneously. An omnichannel presence helps with maximizing your brand reach and engagement with the right audience. But it is crucial to note that your brand does not need to be available on every social media platform out there.

It is better to figure out which social channel is used the most by your target audience. Some may suit your desired goals better than others depending upon your business. But, at first, analyze your target audience and where they are spending time on the internet.

To make it convenient for you, we have compiled a list of the top ten most influential social media websites that every marketer should know.

Spend some time understanding the specifics, such as algorithms, posting time and frequency for each channel, and other details to get the most out of your social media marketing efforts.

1. Facebook: 2.60 billion monthly active users

Photo by Oleg Magni from Pexels

Facebook is number one on our list and by far the most prominent social media website, with more than two billion users using it every month worldwide. 

Advertising on Facebook is a social media staple for any and every brand. All the content formats work phenomenally on Facebook, such as — text, images, videos, live videos, and stories.

Whether your business objective is brand awareness, site traffic, lead demographic, or online conversions, Facebook can have a remarkable effect on achieving your goals when utilized effectively. 

You can target age, gender, employment, interests, purchasing behaviors, relationship status, and a lot more on Facebook. It lets you focus on your audience and put your promotions and content in their newsfeed, where they are spending their time.

A Facebook business page is an utter requirement for any organization or brand, and you should refresh it routinely. The present consumers anticipate that all organizations should have a presence on the stage. A considerable lot of them also expect that those organizations should react to their inquiries and concerns.

If you are going to manage only one social media channel, you should start with Facebook.

Also Read – A Beginner’s Guide for Social Media Marketing for Business

YouTube: 2.0 billion monthly active users

 

Youtube is the second biggest search engine platform after Google and the best platform to watch online videos of all kinds and formats.

People spend lots of hours watching youtube videos. It provides the best platform to publish your company’s videos and stories for your audience to watch, like, share, and subscribe to. You can create your own branded content that engages people.

According to a survey, 80% of the users prefer to watch a short video with rich content rather than read written text. Youtube is the best social channel for creating videos that explain your business’s ideology and the driving force behind your brand.

It also has the option of paid promotions, making it even easier to get noticed and build new audiences.

Instagram: 1 billion monthly active users

Instagram, now owned by Mark Zuckerberg, CEO of Facebook, is a video and image-sharing platform. If you are creative and can create some eye-catching short videos and images, this is the platform for you.

Because Facebook owns Instagram, it has access to the same extended user base and advertising platform, just like the Facebook Messenger app.

If your target users are under 35 years of age, Instagram is a gold mine because 63% of users are between 18 and 34, with a virtually even split between male and female users. It is best suited for both B2B and B2C customers to share the company’s photos and videos and its products.

The use of hashtags ‘#’ is immensely popular to reach the right audience, and you can also take advantage of Instagram stories, live videos, and IGTV for long-form videos.

4. Twitter: 326 million monthly active users

Twitter is about news, entertainment, sports, politics, and everything in between. It is highly effective for engaging new potential customers through hashtags. Like Instagram, hashtags are trendy, and it emphasizes real-time information — things that are happening right now. 

The 280 characters limit in a tweet is a unique feature of Twitter, which forces brands and users to say the most important stuff without any fluff. This makes it best for sharing important news and other content.

It is also one of the essential social reputation management tools. Consumers find it easy to report their complaints and grievances through Twitter, and brands are more likely to respond to their customers promptly on Twitter.

5. Linkedin: 310 million monthly active users

Linkedin was never just a resume and job portal, even if many users were not aware of its features. It has the most extensive network of global professionals and corporates. It is the best platform for marketers to target decision-makers and employers.

Linkedin is now a social media platform for professionals to share, connect, and build their brand. Both brands and professionals use it for sharing thought leadership content and making their authority in respective niches.

LinkedIn has a standard advertisement facility and is a useful tool for reaching B2B prospects and B2C companies. It is an excellent way to let potential applicants learn about your job openings and share updates about your company and employees.

6. Pinterest: 367 million monthly active users

If you have an eCommerce business, then Pinterest can be a great help for you. Pinterest is a great place to share content that includes fashion, food, decor, wedding, workout, and DIY-related range in the form of pins.

It’s a quick way to drive traffic to your websites and connect with potential customers using your product’s image and attractive infographics.

Pinterest has 81% of women users, but with 40% new sign-ups being males, it is no longer a women-only audience.

Like most other platforms, Pinterest also supports both paid and organic content. Pinterest enables you to boost your pins and has a built-in analytics dashboard for conversion and engagement tracking. 

It allows businesses to plan their content strategically to contain keywords specific to their audience on Pinterest.

7. Snapchat: 397 million monthly active users

Photo by Thought Catalog from Pexels

Snapchat allows users to send snaps and short videos directly to another user in their Snapchat account.

A Snapchat sent directly to the user can only be seen once, but a story on Snapchat is available for up to 24 hours after it has been published.

If your target audience comprises younger demographics, then Snapchat may be the best social media platform for you.

Out of 350 million monthly active users, 71% of users are under 34 years old, and half of its users aged 18-24.

It is ideal for businesses to advertise time-based events, such as a product launch, conferences, or meet and greets.

Snapchat also lets marketers create custom-branded geotags to advertise events in specific locations during a certain period.

8. Tumblr: 327.5 million monthly active users

Tumblr is more of a microblogging platform rather than a social media website, yet it’s a powerful tool for reaching users in the range of 16 and 34 years of age.

It accounts for users’ most dynamic set and highly engaging user-generated content compared to any other platform.

Advertisements on Tumblr can be a tough call if you’re unfamiliar with the platform. It has a particular “network” with heaps of running jokes and images, so you ought to invest some energy becoming acclimated to it before utilizing it for marketing. 

9. Facebook Messenger: 1.3 billion monthly active users

Facebook Messenger is a part of Facebook, but you have to download it on your phone to use it separately.

With Facebook Messenger, app users can send direct messages to one another. Still, it is not just an application to send messages; it carries several benefits you can use to market your business.

Another reason to place it on our list is that Facebook Messenger is a part of Facebook. Thus, it has access to Facebook’s massive user base and

advertising platform. It can, indeed, be an asset to your social media marketing strategy.

Facebook has specifically developed advertising campaigns for Facebook Messenger. In such campaigns, Facebook will urge users to start a Facebook Message with your business page when users click on the ad. If they do, your business page will follow up with them in messages from that point on.

 You can also set an automated message for your business page. This way, if someone tries to message your Facebook business page organically, Facebook Messenger will send an automated message back to them. In this way, you are always listening to your users when they reach out to you.

Reddit: 430 million monthly active users

Reddit, also known as the ‘front page of the Internet,’’ is a unique platform where users can post topics, links, and images, reviews, and vote them up or down. Globally It is amongst the top 20 most visited websites.

There are subreddits for pretty much every category one can imagine. Subreddits are like a community of people, such as sports, food, fashion, cars, technology, and many more. 

As a business, you can join these communities and post your content to engage with others. It is content marketing at its best. Spend some time to find the right subreddit for your brand and get going.

Also, Read – Top Social Media Marketing Tools for Business in 2020

Wrapping It Up

These are the top 10 social media marketing websites of marketers. Every year this list changes due to the continuous growth and increasing popularity of social media platforms.

According to statisticians and data analysts, more than half of the world now uses social media, and it will keep on growing. The potential of social media marketing is enormous if done correctly. 

Contact us or email us at info@viramlabs.com to get help or learn more about how to prepare a social media marketing plan that will help you reach your audience and effectively expand your online presence.